Copywriters are responsible for the linguistic content of adverts. They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for tv and/or radio adverts. Typical responsibilities include:
•interpreting account briefs
•researching clients, their competitors and the target audience
•producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues
•monitoring campaign effectiveness
•liaising with clients and colleagues, and meeting project teams to consider advertising requirements
•updating and amending campaigns according to feedback
•supervising junior staff
Vacancies are advertised by recruitment agencies, in national newspapers and in publications such as Creative Review, Campaign, The Drum, Marketing, Media Week, and Marketing Week. Some agencies operate graduate recruitment schemes, for which early applications are advisable as there is intense competition for jobs. Some agencies offer internships and work experience placements, which can be an excellent way of getting experience and entering the industry.
Typical employers of advertising copywriters
•Full service agencies
Qualifications and training required
There are routes into advertising copywriting for both university graduates and school leavers.
Any degree subject is acceptable for entry into the profession, although English, journalism, copywriting, public relations, literary studies or media studies might be particularly helpful.
Experience gained through internships and work experience placements can be useful when beginning to build a portfolio of work. Experience in a business-to-business B2B environment may be particularly useful.
To find out how to get into a career in this area via a school leaver route, visit the business section of TARGET careers, our website aimed at school leavers.
Key skills for advertising copywriters
It is essential to have a good appreciation of what working within the advertising industry involves. UK adverts are often subject to strict legal standards, so professional copywriters must continually update and maintain their familiarity with industry trends and standards.
A good portfolio of work should be prepared to demonstrate abilities to employers, who look for evidence of the following skills:
•ability to work well under pressure and meet deadlines
•good teamworking skills
•administrative and organisational skills
•attention to detail
•accuracy both in terms of grammar and information, as adverts must not be misleading
•creativity and an ability to produce innovative and original ideas.
Method of Application
Interested and qualified? applicants or candidates should forward a copy of their CV's to quilloxconsultnig @gmail.com or forward their name, qualification, mobile number and post applying for to the message box or to the mobile number stated on this advert.
NOTE: NOT ABIDING TO THIS ADVICE WILL LEAD TO TOTAL DISQUALIFICATION, ONLY SHORTLISTED APPLICANTS WILL BE CONTACTED